Hotsy Systems
The Story
I developed a design system based on an existing Home Page concept to redesign Hotsy’s website and extrapolated the theme across new and existing pages and emails.
Redesign Expansion
I streamlined and expanded on the original concept for the redesigned home page, adding content and design elements while creating the interior pages to unite the processes.
Above: The original website Home Page design alongside the redesigned page.
I reorganized and simplified the overall site structure and content layouts and combined bold elements from the Home Page concept with greyscale header imagery to represent the owner’s historical industry knowledge and ties.
Above: A selection of the redesigned interior pages.
Email Redesign & Support
I worked with marketing associates to introduce Hotsy’s audience to the updated style over a year of redesigned emails to include textures aligned with the rugged industries they support.
Above: A selection of the redesigned emails sent throughout the year.
Neuen Co.
This case study was written in collaboration with Neuen Company, LLC.
Neuen Co. is a digital marketing and web design studio - making your web work for you.
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