Resume

Summary

I’m a branding and marketing designer with over a decade of experience aligning cross-functional ideas with business goals to maintain consistent brand recognition. My expertise is in visual design, workflow optimization, and fostering high-impact collaborations.

Experience

Founder, Creative Director @ Neuen Company, LLC

Apr 2023 - Present  | Owner  | Colorado, USA

Front-end development and CRM integration for nimble teams.

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Staff Visual Designer @ Aurora Innovation

Feb 2022 - Mar 2023  | Full-Time  | Remote

Reinforced and maintained the design and visual brand alignment for most company-wide events, initiatives, and marketing.

    • Completed the market research, branding, design, development, and HubSpot integration of Aurora's first external email newsletter.

    • Oversaw overall brand identity refinements across platforms and led the design and distribution of the 2023 brand guidelines.

    • Collaborated with internal teams on the campaign to refresh the company values from idea to completion, including creating unique branding and merchandise.

    • Directed and coordinated multi-office culture photoshoots and supported many other company-wide projects and initiatives.

Lead Designer @ HaulHub Technologies

Jan 2021 - Dec 2021  |  Contract  |  Remote

Redesigned the marketing materials landscape and adapted the editing and creation process to empower internal teams to do their best work.

    • Directed and redesigned all assets in the primary evergreen advertising campaign, including creating new pop-up banners and offline advertising opportunities.

    • Researched, created concepts for, and redesigned company and product-specific presentation decks, one-pagers, and case studies.

    • Created one-off icons, infographics, and merchandise as needed.

Art Director & Lead Designer @ RedHarp

Oct 2019 - Jan 2020  |  Full-Time  |  On-Site | Sunnyvale, CA

Led international client design pitches and related initiatives while rebuilding the internal brand narrative and digital execution.

    • Directed client meetings, consolidated feedback into actionable insights, and ensured completion and delivery of all assets and context.

    • Standardized and created meticulous client pitch decks visually showcasing various branding, marketing, and web design progress and suggestions.

    • Polished the brand's overall visual identity, deepening contrast in the color palette and typography and establishing an illustration theme.

    • Reconfigured the brand story narrative and redesigned the presentation deck to align with the updated visual standards.

    • Led the art direction, asset creation, and implementation of Red Harp's website redesign on Wix.

Brand Marketing Designer & Coordinator @ Waymo

Jul 2018 - Jul 2019  |  Contract  |  On-Site | Mountain View, CA

Developed materials and aligned resources for various brand marketing initiatives and led the execution of their first internal swag event.

    • Managed incoming internal and external creative projects, aligning vendors to various internal teams and resources to complete company-wide initiatives.

    • Became a reliable design resource for cross-functional time-sensitive requests, including reformatting presentations and designing event collateral.

    • Researched, coordinated, and directed an international company-wide swag event, including sourcing, testing, and designing multiple unique merchandise items.

Brand Marketing Designer @ Tile

Nov 2016 - May 2017  |  Contract  |  On-Site | Saratoga, CA

Designed creative seasonal campaigns for the email and web channels while supporting general marketing and communication design needs.

    • Sourced and combined product imagery, stock photography, and newly designed graphics to create a modular system of assets for each holiday.

    • Designed various assets for narrative-based seasonal campaigns, including emails, landing pages, and banners for the website and online store.

    • Coordinated with third-party localization and advertisement agencies to ensure proper implementation.

Graphic Designer @ SoundHound

Feb 2016 - Nov 2016 | Full-Time | On-Site | Santa Clara, CA

Aided in crafting creative marketing assets for features, song charts, and advertising within the SoundHound app.

    • Unified branding across assets used in the SoundHound app, on social media, and during events.

    • Collaborated with the Product Team to redesign the graphics for evergreen in-app experiences.

    • Presented concepts and designed unique graphics for seasonal campaigns, festivals, and other music-related events.

    • Brainstormed and designed layouts and graphics for multiple recurring email series and their related advertising content.

    • Planned and illustrated the design for the 2016 Summer Picnic employee merchandise.

Multimedia Designer @ Alain Pinel Realtors

Sep 2014 - Oct 2015 | Full-Time | On-Site | Saratoga, CA

Supported marketing and technology teams through multimedia visual design for production, promotions, websites, and events.

    • Implemented web-friendly fonts into the brand's typography stack.

    • Updated and standardized the overall style of social media posts, client eCards, and branded campaign assets.

    • Redesigned the weekly internal email newsletter and took over coding the HTML & CSS for distribution.

    • Created a suite of infographics, including the annual review and an additional set to advertise the core values.

    • Handled the post-production editing of marketing's internally produced seasonal videos.

    • Worked alongside executives to refresh all pitch decks and presentations to reflect the updated visual identity.

    • Designed online and in-person event materials, including invitations, landing pages, banners, booklets, brochures, signage, and large-scale booths.

Visual Designer @ Integral Development

Dec 2013 - Sep 2014 | Full-Time | On-Site | Palo Alto, CA

Produced event collateral for international trade shows and modernized the overall visual identity.

    • Refined the assets, resources, and layouts of internal branding materials, including the employee handbook and other HR communications.

    • Created advertisements, social media posts, and whitepapers promoting events, software updates, and speaking engagements.

    • Designed engaging assets, collateral, and experiences for international trade booths and shows.

    • Provided HTML & CSS revisions to further product and website development.

Brand Designer @ Cisco Systems

May 2013 - Oct 2013 | Contract | On-Site | San Jose, CA

Molded the brand for Cisco's first incubator program, Cisco Entrepreneurs In Residence, establishing the visual identity and website.

    • Established a distinct visual identity while adhering to considerable existing internal style guidelines.

    • Coordinated, designed, and distributed all initial marketing, including partner materials, social media assets, and the website.

    • Assembled, released, and presented a comprehensive style guide aligned with the parent brand.

    • Mentored and tutored other designers to develop their web design and development skills.

Links

Recommendations

  • Alan Stoffer

    “Danielle’s creativity, speed, and professionalism make her an outstanding asset to any team.”

  • Ashley Noland

    “Danielle brings passion, process, and perfection to everything she touches.”

  • Adam Stern

    “Danielle is a highly skilled visual designer with excellent front-end web development skills.”

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