Tile, Inc.

Case Study2017

Jun 2

The Story

Tile is a bluetooth-tracker that focuses on empowering its community to locate the things that matter most. I partnered with the team as a contractor and, during a tight holiday season, brainstormed and produced assets for a season of multiple campaigns using as many of their current assets as possible and with the ability to share the final designs for recreation into localized ads.

The Execution

I sifted through their existing branded photography, assessed previous holiday campaigns, and reorganized a few to tell a new story. I reworked their existing product photography into modular elements featured in a series of top-down tablescape designs themed for each upcoming major holiday. I paired that collection of graphics and product imagery with a new accent font and muted seasonal color palettes to add character and create consistency between the campaigns.

Above: Seasonal home page banner images for the winter holidays. Valentine’s Day, and St. Patrick’s Day.

Together with the custom text lock-up, these assets served as a small design system that achieved the goal of enabling partners to create in-theme deliverables for various purposes throughout the campaigns quickly while also significantly reducing the brainstorming and production time needed to launch each subsequent launch. That came in handy as we worked alongside other agencies to stretch the campaign across all customer touchpoints through online ads, blog content, internal web pages, and a marketing email series.

Above: Select emails from the various seasonal campaigns.

Smaller Details

Inspired by the user stories we planned to promote in the St. Patrick’s Day “Make Your Own Luck” campaign, we designed new contextual illustrations to support features in the email series. We repurposed notable icons from Tile's existing set, like the 'Community Find' and 'Ring It' icons, to set the stage for these stories where Tile was the real lucky charm.