Cisco Systems
Overview
Cisco Entrepreneurs in Residence was formerly known as Cisco Accelerator for Entrepreneurs. Under that name, I took on the role of Lead Designer and Developer for the brand and site. I chose an entrepreneurial color palette and the concept that the ideas of many represented something much more significant than its content.
The Execution
I paired inspiring imagery with an ‘entrepreneurial’ color palette to represent the investment relationships and start-up market across social media and online advertisements.
Above: Promotional marketing image featuring the main campaign image, graphics treatment, lock-up, and palette.
I designed and hand-coded the initial three-page website using the Foundation framework. The first was the home page, which gave visitors an overview of the program along with recent news and updates. The second went more in-depth with the program's functionality and encouraged those interested in applying. The second page's call to action led to the third page, which outlined the requirements, expectations, and deadlines for both ends of the program. This page also provided download links for the applications.
Above: Final designs of the three main pages of the website at launch.
Don't be a Stranger!
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Don't be a Stranger! ❊
