HaulHub Technologies
Overview
I redesigned HaulHub’s marketing materials landscape and adapted the editing and creation process of their evergreen assets. The updated assets enabled their team to pivot between pitching products and narratives to different audiences more effectively.
Slide Decks
I started with a visual competitive analysis to determine the overall direction and used the findings to redesign their PowerPoint decks. The updated templates improved usability, increasing the flexibility of the content while maintaining a modern aesthetic.
Above: A selection of slides from the general deck and two product-specific templates.
One-Pagers
To overhaul their evergreen marketing assets, I brainstormed with the Marketing Director to segment the service offerings as the basis for a series of educational and promotional one-pagers I designed for each product and audience segment.
Above: A selection of one-pagers created for HaulHub’s various products, features, and audience segments.
Pop-Up Banners
I also extended the updated pitch decks and one-pager aesthetic to redesigned pop-up promotional banners for in-person events, individually or as a set.
Above: Digital rendering of the three pop-up banners created to be used individually and together.
Neuen Co.
This case study was written in collaboration with Neuen Company, LLC.
Neuen Co. is a digital marketing and web design studio - making your web work for you.
Don't be a Stranger!
❊
Don't be a Stranger! ❊
